Back To Work 2018 | Sydney

Back To Work 2018 | Sydney

SUNSTUDIOS presents a unique kick-off conference for imaging professionals, with a range of insightful business seminars led by industry leaders designed to energise you into tackling 2018 with fresh perspective and renewed enthusiasm.

Start 2018 aiming to be the best version of yourself. Leverage insights into visual trends, client needs and consumer behavior to drive new business opportunities, and learn helpful tools to build your brand and grow social engagement.

Suited to professional and emerging image-makers, makeup artists, stylists, creative consultants, photo assistants and more.

Enjoy catering by Dear Prudence, and wind-down with a complimentary wine tasting, with thanks to Urban Winery.  

Places are limited.


9:30am - Arrive, meet greet and coffee
10:00am - Getty Images: Visual Trends for 2018.
11:15am - Sophie Lord, Hello May: Leveraging Social Media for Business
12:15pm - Lunch
1:00pm - Matt Whale, How To Impact: The New Consumer Experience
2:00pm - Chris Shain: Image Licensing
3:00pm - Wrap up/Networking and wine tasting

Monday February 2018
Ticket price: $100 + GST

About the Speakers

Chris Shain

Chris Shain is a very successful business-to-business photographer working on location for corporate, industrial and architectural clients for over 30 years.

Chris was the first elected president of ACMP and subsequent Chairman. He was awarded a Life membership of the AIPP in 2016 and is a current member of ASMP (American Society of Media Photographers). He was a director of the Australian Copyright Council for 8 years until 2014 and was an integral part of a team achieving amendments to the copyright act in 1998. Chris also continues to work with Government lobbying on Copyright and other legislative issues on behalf of the professional photography industry.

He is widely respected within the photographic community and over the last 20 years has spoken to many photographers groups both small and large. He has been involved in federal Parliamentary enquiries, had meetings with Law reform commissioners, and is often interviewed by the media both in Australia and Overseas.

Matt Whale
Managing Director of How To Impact

Matt is the Founder and Managing Director of How To Impact. He is a leader of innovation strategy, insight and delivery, with a 20+ year career in creative thinking, cross-functional project leadership and coaching.  He has worked closely with leading companies in Australia and Europe, and brings a combination of left and right-brain thinking that has helped to unlock innovation challenges in over 200 different innovation briefs. 

Sophie Lord
Publisher, Hello May

Sophie pursued her passion for publishing from a young age, scoring her first roll as an Art Director at 20. The decade that followed saw her establish a respected reputation as an Art and Creative Director, with stints at EMAP, Fairfax Media, Pacific Publications and Bauer Media just to name a few. Burnt out by weekly print deadlines and 70-hour workweeks at 30, Sophie took a year off to travel the world and recharge her creative batteries. 

It's on this 12 month trip (whilst swinging in a hammock somewhere in Mexico) she had the idea to launch a fine art photography wedding magazine for the creative bride-to-be. A unicorn of an idea in a sea of glossy same-same. Ever the ideas guru, Sophie spent the next 6 months (three of them whilst living in the back of a van camping her way across America) writing a business plan, crafting a media kit, designing a website and magazine first draft when there was nothing else to do in the evenings but plan and dream.

Hello May, currently in it’s 6th year of operation, was one of the first Australian publications to embrace Instagram as a business tool and Sophie’s obsession with statistics along with a healthy curiosity for human action and interaction has seen her become a go-to consultant for small businesses looking to implement effective Social Media strategy.  

Lord Media, home to Hello May, was recently nominated for Small Publisher of the Year at the 2017 Mumbrella awards.

Getty Images

Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its trusted house of brands, includingiStock© and Thinkstock©.

Every year, Getty Images’ global team of ‘visual anthropologists’ analyse significant events in media, pop culture, advertising and art, as well as millions of downloads and search data from to forecast the trends that will drive visual communication as the year unfolds.

With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media.

Mark Getty and Jonathan Klein founded Getty Images in 1995 with the goal of turning a disjointed and fragmented stock photography market into a thriving, modernized industry able to meet the changing needs of visual communicators. It was the first company to license imagery via the web, moving the entire industry online – and have continued to drive the industry forward with breakthrough licensing models, digital media management tools and a comprehensive offering of creative and editorial imagery, microstock, footage and music.

Image: Nick Lawrence