SUNSTUDIOS presents a unique kick-off conference for imaging professionals, with a range of insightful business seminars led by industry leaders designed to energise you into tackling 2018 with fresh perspective and renewed enthusiasm.
Start 2018 aiming to be the best version of yourself. Leverage insights into visual trends, client needs and consumer behavior to drive new business opportunities, and learn helpful tools to build your brand and grow social engagement.
Suited to professional and emerging image-makers, makeup artists, stylists, creative consultants, photo assistants and more.
Enjoy catering by Dear Prudence, and wind-down with a complimentary wine tasting, with thanks to Urban Winery.
Places are limited.
9:30am - Arrive, meet greet and coffee
10:00am - Getty Images: Visual Trends for 2018
11:15am - Matt Whale, How To Impact: The New Consumer Experience
12:15pm - Lunch
1:00pm - Chris Shain: Image Licensing
2:00pm - Sophie Lord, Hello May: Maximising Social Media for Business
3:15pm - Afternoon tea
3:45pm - Stephenie Ho, Leo Burnett Sydney: Unlocking and building brand value
4:45pm - Wrap up/Networking and wine tasting
Monday February 2018
Ticket price: $100 + GST
We will be live-streaming two of the presentations on our Facebook page
Chris Shain is a very successful business-to-business photographer working on location for corporate, industrial and architectural clients for over 30 years.
Chris was the first elected president of ACMP and subsequent Chairman. He was awarded a Life membership of the AIPP in 2016 and is a current member of ASMP (American Society of Media Photographers). He was a director of the Australian Copyright Council for 8 years until 2014 and was an integral part of a team achieving amendments to the copyright act in 1998. Chris also continues to work with Government lobbying on Copyright and other legislative issues on behalf of the professional photography industry.
He is widely respected within the photographic community and over the last 20 years has spoken to many photographers groups both small and large. He has been involved in federal Parliamentary enquiries, had meetings with Law reform commissioners, and is often interviewed by the media both in Australia and Overseas.
Managing Director of How To Impact
Matt is the Founder and Managing Director of How To Impact. He is a leader of innovation strategy, insight and delivery, with a 20+ year career in creative thinking, cross-functional project leadership and coaching. He has worked closely with leading companies in Australia and Europe, and brings a combination of left and right-brain thinking that has helped to unlock innovation challenges in over 200 different innovation briefs.
Publisher, Hello May
Sophie pursued her passion for publishing from a young age, scoring her first roll as an Art Director at 20. The decade that followed saw her establish a respected reputation as an Art and Creative Director, with stints at EMAP, Fairfax Media, Pacific Publications and Bauer Media just to name a few. Burnt out by weekly print deadlines and 70-hour workweeks at 30, Sophie took a year off to travel the world and recharge her creative batteries.
It's on this 12 month trip (whilst swinging in a hammock somewhere in Mexico) she had the idea to launch a fine art photography wedding magazine for the creative bride-to-be. A unicorn of an idea in a sea of glossy same-same. Ever the ideas guru, Sophie spent the next 6 months (three of them whilst living in the back of a van camping her way across America) writing a business plan, crafting a media kit, designing a website and magazine first draft when there was nothing else to do in the evenings but plan and dream.
Hello May, currently in it’s 6th year of operation, was one of the first Australian publications to embrace Instagram as a business tool and Sophie’s obsession with statistics along with a healthy curiosity for human action and interaction has seen her become a go-to consultant for small businesses looking to implement effective Social Media strategy.
Lord Media, home to Hello May, was recently nominated for Small Publisher of the Year at the 2017 Mumbrella awards.
Getty Images is among the world’s leading creators and distributors of award-winning still imagery, video, music and multimedia products, as well as other forms of premium digital content, available through its trusted house of brands, includingiStock© and Thinkstock©.
Every year, Getty Images’ global team of ‘visual anthropologists’ analyse significant events in media, pop culture, advertising and art, as well as millions of downloads and search data from gettyimages.com to forecast the trends that will drive visual communication as the year unfolds.
With its advanced search and image recognition technology, Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its best-in-class photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and online media.
Marketing Director, Getty Images Australia and New Zealand
Svetlana heads up the marketing team for Getty Images and iStock in Australia and New Zealand. Her marketing remit includes strategic partnerships, integrated marketing, customer retention programs and demand generation. Svetlana and her team drive the adoption of global visual strategies while coming up with local innovations that support regional growth. Svetlana focuses on collaborating with organisations in the digital media space to achieve brand thought leadership. Prior to Getty Images, Svetlana worked across not-for-profit, government, IT and media sectors in the Netherlands, Russia and Australia. She is passionate about ethical marketing and great visuals.
Creative Research Editor, Getty Images Australia and New Zealand
Petra is a Creative Research Editor at Getty Images, responsible for curating content for client briefs. She is reviewing best-in-class imagery on a daily basis, helping leading Australian brands define their visual language. Petra is also actively involved with the local photographic community in Australia and New Zealand, facilitating on-trend and in-demand content creation by Getty Images and iStock contributors.
Outside of her role with Getty Images, Petra has been a successful exhibiting photo artist since 2006. With a Master in Fine Arts (Photography and Research), a Bachelor of Arts in Film Studies and Bachelor of Fine Arts in Photomedia, Petra has extensive experience and passion for visual arts and communication.
Strategy Director, Leo Burnett Sydney
Hailing from creative, digital and public relations agencies, Stephenie Ho has led the strategic charge for clients such as Telstra, Audi and Canon – just to name a few. And they’re not the only ones who’ve recognised her talents; as she was recently shortlisted for mUmBRELLA Achiever of the Year as well as B&T Magazine’s 30 Under 30. Steph also comes with a side of culture, armed with a First Class Honours at the Sydney Conservatorium of Music.
With a soft spot for technology and finance clients, she’s helped Audi take on new revenue heights, celebrate 30 years of Telstra’s sponsorship with The Australian Ballet, and repositioned The Australian Rugby Union for 2015 Rugby World Cup. Brand and loyalty strategy are her heartlands, all for setting up brilliant ideas that deliver brand value and real commercial results.
Image: Nick Lawrence