It's a delicate balance being a big name in backdrops.
Sarah Oliphant's work regularly features on the cover of prominent international mastheads behind the most recognisable celebrities. Her style is writ large over fashion week in the United Sates. But as a leader in the small field of artisan custom painted canvases, her role is to help define spectacle without taking the limelight. It is a little like being part of a supportive cast, or a like being a backup singer, she explains.
"We're not the it but we are the backdrop for the it."
In operation since 1978, Oliphant has worked with countless clients at all levels. But it's her collaboration with Annie Leibovitz over 35 years that Oliphant credits most for both building her skills and the reputation of Oliphant Studios in Brooklyn, New York.
Collaborations have been a huge part of what makes her work interesting and fulfilling, she gets adrenaline from new creative territory.
Her most recent collaboration with SUNSTUDIOS resulted in a unique range of nine custom canvas drops that will bring Oliphant to Australia for the first time through its hire services in Sydney and Melbourne.
"I loved painting for Australia because I'd never really done it and I'm slightly obsessed with Australia.
"For SUNSTUDIOS, they gave me a general idea of colour and I took each one and tried to give them a different technique with each colour. It's about making it organic so you don't see the hand of the painter."
After bringing a backdrop to life, what ultimately brings her satisfaction is seeing all the unlikely places her work ends up in the hands of creative talent across the globe.
"Of course, we get to do wild, fun, amazing projects. We have Fashion Week and movie and television sets but mostly what we do is paint backdrops for photographers. I put work into your backdrop and then see where you take it - it's very gratifying. It's never about the backdrop ... but I know."
SUNSTUDIOS' exclusive range of Oliphant backdrops are now available to hire in Sydney and with advance notice in Melbourne. View the full range here.